World Travelling

World Travelling

The European Travel Monitor has been continuously surveying the most important data on outbound travel behaviors from all European countries since 1988. In 1995, the European Travel Monitor was expanded to the World Travel Monitor to cover all the important overseas markets United States, Canada, Australia, Argentina, Brazil, United Arab Emirates, Saudi Arabia, Japan, China, India. Data is collected by the architects of the Monitor or by means of working cooperations in the various countries. Today 2013, the World Travel Monitor chronicles about 90% of all international travel flows. Conceived and realis by IPK International, the surveys have the objective of tracking all outbound travel of at least one overnight stay, regardless of travel motive. Apart from holiday trips business trips and all other private trips visiting friends or relatives are also recorded.

The driving impetus behind establishing this information system for Germany German Travel Monitor and Europe was that it was not possible for decision-makers in the tourism field, based on the information available to them up to that point in time, to gain an overview of the European market or any overseas markets in the form of a database enabling a direct comparison of aspects such as the volume and structure of outbound trips taken by the Germans, Americans, British, Russians, Chinese. While various surveys and official statistics were available prior to the introduction of the World Travel Monitor European Travel Monitor, the individual datasets were virtually impossible to compare because there were major dissimilarities among the samplings as well as among the survey methods used in the individual countries.